US Homes Banner

Anti-smoking ads have been known to use graphic imagery and scare tactics to curb smoking. In South Korea, a new hard-hitting anti-smoking commercial is making waves and sparking controversy among domestic smokers’ groups according to a report by BBC.

Prior to its release, the Ministry of Health and Welfare (Korea) expressed no restraint in announcing to the public that the new anti-smoking ad would be graphic, with ministry officials promising a combination of disturbing imagery and messages that would effectively deter smokers.

The former anti-smoking campaign had featured a milder message with ballet dancers abstractly conveying the ill effects of cigarette smoking.

Watch it here with English subtitles and tell us what you think. Is the clip excessively disturbing?

 

Want to find a new place to eat? A service in English that's been too hard to find? Check out the 10 Directory and come find what you're looking for!